In partnership with Target Corporation , I developed the Domino’s & Target XLP Sweepstakes. To promote the sweepstakes, I created a new media – the pizza-saver as game piece – driving over 105,000 consumers to the web site to register & play the game 431,000 times. I worked with Detroit-based e-promotions company ePrize (now HelloWorld) on creating the online game portion of the promotion.
[youtube http://www.youtube.com/watch?v=FUL4-xzd5W0?rel=0&w=420&h=315]
The folks from the Target Rounders group celebrated the launch of our partnership by treating their team to a Domino’s Pizza party, and were kind enough to record the event.
[youtube http://www.youtube.com/watch?v=VB88-cUZPcY?rel=0&w=420&h=315]